LuLu AI, the investment arm of LuLu Financial Holdings, has made a strategic investment in PayLater Qatar, a pioneering licensed provider of Buy Now, Pay Later (BNPL) and embedded finance solutions in Qatar. This marks LuLu AI’s inaugural venture into the Qatari financial sector, aligning with its broader goal of cultivating a connected ecosystem of next-generation financial service providers across emerging markets.
PayLater, a Qatar-based fintech innovator, offers BNPL solutions that aim to make everyday purchases more accessible, affordable, and empowering. The company recently achieved a significant milestone by becoming the first recipient of a BNPL license from the Qatar Central Bank.
Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings, emphasized the strategic vision behind the investment: “LuLu AI is more than just an investment portfolio — we are shaping a future where financial services are intelligent, inclusive, and deeply human-centric. Every investment we make is a step toward empowering individuals and businesses with tools that simplify life and unlock opportunity and inclusivity. PayLater embodies this ethos, and we are pleased to be part of their mission to drive accessible and responsible financial solutions.”
Mr. Mohammed Al-Delaimi, Co-Founder & Managing Director of PayLater, highlighted the significance of the partnership: “This partnership with LuLu AI marks a major business milestone for us at PayLater. It’s a shared belief in the future of responsible, flexible finance in Qatar. LuLu AI brings regional scale and experience, and together, at PayLater, we’re committed to building solutions that empower both consumers and merchants, while reinforcing Qatar’s position as a fintech hub in the region.”
LuLu Alternative Investments was established to identify and support high-impact ventures that address real-world challenges in financial access, liquidity, compliance, and consumer experience. Its core philosophy revolves around leveraging capital to unlock capability, ensuring that startups have the necessary resources to scale, guidance to navigate regulatory environments, and opportunities for collaboration within a trusted global network. By backing companies like PayLater, LuLu AI champions an inclusive and innovation-first approach to the digital economy.
