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Dynamic bureaucrat : Dr. Rajashree Ajith

Brand Kerala by Brand Kerala
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Dynamic bureaucrat : Dr. Rajashree Ajith
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A vibrant and dynamic personality, Dr. Rajashree Ajith is the Director, Kerala Institute of Tourism and Travel Studies (KITTS), an autonomous institution under Department of Tourism, Government of Kerala, India, with almost 30 years of experience in top level management in Government administration

A Post Graduate in Management, Computer Science, and Human Resource Management and with a Doctoral Degree in Management from University of Kerala, Dr. Rajashree Ajith is a graduate in Civil engineering (B Tech) from the University of Kerala.

Dr. Rajashree Ajith became the youngest Managing Director of a public sector unit under Government of Kerala when she took charge of Kerala Transport Development Finance Corporation (KTDFC) at the age of 28. Dr. Rajashree Ajith was the first woman Director Board Member of Kerala State Road Transport Corporation (KSRTC) in addition to being the Director Board Member of Sree Chitra Engineering College. She also held the additional charge of Director, Centre for Continuing Education in Kerala (CCEK), Kerala Civil Service Academy and Institute of Fashion Technology Kerala (IFTK).

During her tenure at the top in KTDFC, Dr. Rajashree expanded the activities of the corporation and opened up new avenues of generating revenue, with fund mobilisation schemes from the public, and granting vehicle loans, home loans, construction loans and personal loans to the public. Under her nurturing care, KTDFC became a continuously profit making Corporation, consistently paying dividend to the Government. The Corporation was consistently rated as one among the top 15 best performing Corporations by the Bureau of Public Enterprises of the State Government. It attained “AA” in Credit rating for the Corporation from National credit rating agency. As Managing Director, she implemented the successful BOT project ‘TransTowers’ with the Government. She also initiated joint venture projects with the state-owned public transport system KSRTC for the commercial development of bus terminals across the state. She continued to be the MD for around 11 years till end of 2007.

From 2008 to 2012, Dr. Rajashree Ajith was the Managing Director of Kerala State Centre for Advanced Printing & Training (C-apt) formerly known as Kerala State Audio Visual and Reprographic Centre under Higher Education Department. During her period at C-apt, the Centre saw a successful turnaround into a vibrant, financially sound, business oriented, forward looking enterprise with the whole hearted support of all the stake-holders. Dr. Rajashree Ajith initiated many new programmes and systems for the efficient functioning of the Centre and welfare of the employees. She was also instrumental in establishing the Centre for Braille Studies at Shangumugham, Thiruvananthapuram, installed Multi colour Sheet fed Offset Printing Machine from M/s. Mitsubishi, Japan, undertook and executed Lottery Ticket Printing under the Security Printing Unit apart from executing confidential printing works. The enterprising official also initiated the state-wide launch of C-apt Multimedia Academy throughout Kerala through over 100 Franchisee Centres. During 2010, she also held the additional charge of Director, Centre for Continuing Education in Kerala (CCEK), Kerala Civil Service Academy and Institute of Fashion Technology Kerala (IFTK). Dr. Rajashree Ajith took charge as Director, Kerala Institute of Tourism and Travel Studies in 2012. Under her eminent leadership, the entire functions and activities of KITTS have been restructured.

Under her leadership KITTS became an affiliate member of UNWTO in 2012 and member in the Knowledge Network of UNWTO. She is playing a key role in placing KITTS as a leading tourism educational institute at international level.

Dr. Rajashree Ajith took earnest efforts to link KITTS with Ministry of Tourism, Government of India, and accordingly, KITTS has become a nodal agency since 2012 for implementing various programmes and projects of Ministry of Tourism, Government of India.

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