Closes the first round of booking with more orders than the total number of EV cars sold in India in 2019
MG (Morris Garages) Motor India recently launched the much-awaited ZS EV, India’s first pure electric internet SUV, at an inaugural price starting at Rs. 19.88 lakh (ex-showroom, New Delhi), for customers who have booked the car before midnight on 17th January 2020. The ZS EV Excite is now available for Rs. 20.88 lakh while ZS EV Exclusive is available for Rs. 23.58 lakh.
As part of its commitment to provide the best ownership experience, the carmaker has introduced the MG eShield, which provides privately-registered customers with a free-of-charge five-year manufacturer warranty for unlimited kilometres on the car and 8 years/150k km warranty on the battery. It also offers round-the-clock roadside assistance (RSA) for a period of 5 years for privately-registered cars, along with 5 labour-free services. The ZS EV comes at a running cost of under INR 1 per km (calculated up to 100,000 kilometres with preventive maintenance including parts, consumables, labour and taxes and as on date electricity rates in Delhi-NCR). It also comes with maintenance packages starting at Rs.7,700 for three years.
Apart from introducing the MG eShield, a one-stop solution for ZS EV customers, the company has also entered a strategic alliance with CarDekho.com, who would be offering a pioneering 3-50 plan, that provides assured resale value and can be availed by the customer by paying a stipulated amount at the time of purchase of ZS EV. CarDekho.com shall provide guaranteed buyback to ZS EV customers at a residual value of 50% upon completion of three years of ownership.
Speaking on the price announcement, Mr. Rajeev Chaba, President and Managing Director – MG Motor India, said, “The ZS EV is a globally-successful product that operates at the intersection of an EV’s sustainability, an SUV’s practicality, and a sports car’s performance. It comes with best-in-class features and tech capabilities at a compelling price point. We are confident that this unprecedented value proposition will incentivise more consumers across India to go electric. We will continue to strengthen the Indian EV landscape, as we offer the best of EV technology and act as the catalyst for the country’s nascent EV market by providing a complete, end-to-end ecosystem.”
The carmaker has secured an overwhelming response for the new-age electric SUV, receiving over 2,800 bookings in 27 days. The number of bookings received for the ZS EV outpaces the total number of EV cars sold in India in 2019. MG Motor India will begin ZS EV deliveries on January 27 across 5 cities – Delhi/NCR, Ahmedabad, Mumbai, Bangalore, and Hyderabad. The ZS EV marks an exciting new era for the MG brand globally has already registered significant success in more than 10 international markets such as the United Kingdom, Europe, Australia, and Southeast Asia. It received more than 2,000 orders within weeks of launch in the UK & Thailand respectively. The ZS EV has achieved a Five Star Euro NCAP rating.
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic and innovative brand over the last 95 years. MG Motor India has its car manufacturing plant at Halol in Gujarat.
