Mightyseed designs an e-puttukutty and a puttu warmer
For many a Malayali puttu is his/her any time favourite food of choice. But often it is served as breakfast at home and restaurants. For the uninitiated, puttu is a cylindrical rice cake available across Kerala and in some parts of Tamil Nadu too as a breakfast dish.
More often than not, many people struggle to make this food item that can be eaten with a myriad choice of curries or even just sugar, poppodam and a smattering of ghee.
It is while living in Pune as bachelors that Mr.Adithyan and Mr. Bonny Sunny, founders of Mightseed design studio thought, about an easy way to cook puttu, their favourite dish. They found it a difficult task and lack of space to get a gas stove in the room was also a hindrance.
Rethinking and designing an e-puttukutty was the breakthrough.
Mr. Adithyan, the co-founder and principal engineer of Mightyseed Designs, is a mechanical engineering graduate with over for years of design experience in different domains.
Mr. Sunny, another cofounder and principle Designer of Mightyseed Designs, is an industrial design graduate from The National Institute of Design with over four years of design experience in different domains.
Set up in 2019, as a design firm Mightseed continuously engages with growing startups that have the vision to revolutionise the future.
“Today the lifestyle of people demands speed in every aspect of the task they do, let it be cooking or office, the way they see the product has changed a lot as people tend to spend more time around products than with fellow humans than ever before. As a design firm, we feel it’s our responsibility to make this engagement meaningful,” said Mr. Sunny.
“We have done many projects for the medical field so far and commercial products for various clients.” Due to confidentiality terms, the founders did not wish to reveal the names of their clients.
“The whole idea of Puttism came from the Puttu song by Thakara. Puttu itself is a tradition and culture in Kerala. As we already know Puttu is a very healthy diet so making the Puttu easy to cook and available for all including bachelors abroad is the prime motto of Puttism. We believe the product will help us in taking this health food across continents and shape it as a global food,” Mr. Sunny said.
Speaking about product design Mr. Sunny said, “The idea of design consultancy for products is in the infant stage, particularly in Kerala. If you see hiring a team of industrial designers and engineering designers in a firm is a comparatively expensive thing so most of the product development happening in Kerala is without any design research and design thinking. Which we can see in the outcome of product derived from Kerala. Educating the entrepreneurs, the need for industrial design and research is one of the biggest challenges we are facing now.”
According to the co-founder, product design in Kerala has huge potential. “If you see the tradition and design history of Kerala is very strong and as a product design company we see a huge scope for the reincarnation of many old traditional ideas.”The company is incubated in PSG STEP Coimbatore and we are getting good support for the development. They have an office in Kochi close to the Infopark. The firm was having discussions with may Angel investors to zero in on one that has the same motto as themselves.
