Hyundai Aura design direction is defined by the harmony among the four fundamental elements of proportion, architecture, styling, and technology.
Hyundai Motor India Ltd., country’s first smart mobility solutions provider and largest exporter since inception, announced the commencement of bookings of the First Car of the New Decade – Hyundai Aura recently.
Announcing the launch on January 3, Mr. Tarun Garg, Director – Sales, Marketing & Service, Hyundai Motor India Ltd. said, “Today we mark the beginning of the new decade with the commencement of bookings for the Hyundai Aura. The Hyundai AURA propagates ‘Sensuous Sportiness’. With its Modern Unique Design, inspired by the ‘Spirit to go the distance’ and the ‘Zeal to go beyond limits’, we are confident that Hyundai AURA will make a mark in its segment”.
Hyundai Aura design direction is defined by the harmony among the four fundamental elements of proportion, architecture, styling, and technology. The design objective of Hyundai AURA is to Unify Instinctive Beauty and Create Emotional Value and Desirability, resulting in a shimmering Sculpture of ‘Sensuous Sportiness’. The Hyundai AURA is also the first sedan in its segment with 1.0Kappa BS6 Turbo GDI Petrol and 1.2 BS6 ECOTORQ Diesel engine.
Hyundai Motors is a South Korean multinational automotive manufacturer headquartered in Seoul. Hyundai Motor Company was founded in 1967 and, along with its 32.8% owned subsidiary, Kia Motors, and it’s 100% owned luxury subsidiary Genesis Motor,[5] altogether comprise the Hyundai Motor Group. It is the third-largest vehicle manufacturer in the world.[6]
Hyundai operates the world’s largest integrated automobile manufacturing facility[7] in Ulsan, South Korea which has an annual production capacity of 1.6 million units. The company employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through some 5,000 dealerships and showrooms.
Hyundai Motor India Limited was formed on May 6, 1996 by the Hyundai Motor Company of South Korea. When Hyundai Motor Company entered the Indian Automobile Market in 1996 the Hyundai brand was almost unknown throughout India.
For more than a decade till Hyundai arrived, Maruti Suzuki had a near-monopoly over the passenger cars segment because Tata Motors and Mahindra & Mahindra were solely utility and commercial vehicle manufacturers, while Hindustan and Premier both built outdated and uncompetitive products. The company is looking its future business growth in Mobility and has invested $14 million in Delhi based car rental platform Revv. With this strategic investment in Revv, Hyundai Motor will work to co-develop the company’s new growth engine by developing innovative mobility services that combine technologies such as autonomous driving and artificial intelligence with the sharing economy to transform people’s lives.
